Hi {surname},

The key to a thriving business is meeting the needs of all your potential customers. This means keeping in mind accessibility best practices so you can cater to your full audience

The accessibility of your small business website can make or break both the customer experience and your online reputation. It means your site follows the Web Content Accessibility Guidelines (WCAG).

Website accessibility indicates that everything within your site is designed with people with disabilities in mind. In other words, site items like navigation, tools, products, creative assets, and more are developed to fit the needs of those with physical, cognitive, visual, auditory, or speech impairments.

To recap, here are our top 14 items for your website accessibility checklist:

1. High-quality alt-text on images
2. Captions in video content
3. Flexible color schemes
4. Keyboard-friendly browsing
5. Avoid flashy designs
6. Add auto-fill for forms
7. Easy-to-identify links
8. Descriptive section headings
9. No spelling or grammatical errors
10. Give additional options when users make mistakes
11. Make your website elements predictable
12. Use thoughtful and inclusive language
13. High-contrast text
14. Small web page size