Strategies for Building Quality Backlinks


Create Linkable Assets

In the ever-evolving landscape of SEO, building quality backlinks remains a cornerstone for improving website rankings and authority. Crafting linkable assets is a strategic approach that involves creating high-quality pages capable of naturally attracting backlinks. The process includes not just the creation but also the promotion of these assets to relevant publications.


Examples of Linkable Assets:

  1. Data-driven Studies:** Leverage statistical insights to support your content.
  2. In-depth Guides:** Develop comprehensive, long-form guides that serve as authoritative resources.
  3. Infographics and Visuals:** Enhance user engagement with visually appealing content.


For instance, in our blog post on the “100 Most Visited Sites,” we meticulously executed this strategy. By incorporating relevant data, optimizing for high-volume keywords, and presenting visually intuitive sections like the one on Education, we garnered over 9.5K backlinks from authoritative sources like Time, Glamour, and HubSpot.

To delve deeper into this method, refer to our comprehensive guide on digital PR.


 Get Featured on Resource Pages

A straightforward yet highly effective approach is to secure backlinks through resource pages. These curated lists cover a myriad of topics, from SEO to career planning. By identifying resource pages in your niche and submitting your website for consideration, you can secure valuable backlinks effortlessly.


Steps to Secure Resource Page Backlinks:

  1. Identify competitors’ backlinks using Semrush Backlink Analytics.
  2. Filter results for pages containing the term “resource.”
  3. Evaluate the relevance of your content to these resource pages.
  4. Submit your resource or create a new one if needed.
  5. Reach out to site owners directly for inclusion.


Find Broken Links

Harness the power of broken link building to provide a seamless user experience while earning backlinks. Identify broken links on pages within your niche and offer your content as a replacement. This win-win strategy benefits both users and site owners, solidifying your position in the online ecosystem.


Steps for Broken Link Building:

  1. Use Backlink Analytics to find broken pages related to your niche.
  2. Explore pages with broken links and assess their content relevance.
  3. Create or update existing content to match the broken link’s theme.
  4. Reach out to site owners, proposing your content as a suitable replacement.


Improve on Popular Content – The Skyscraper Technique

The Skyscraper Technique involves surpassing existing content by creating a more comprehensive, unique, and visually appealing alternative. By identifying popular pages within your niche and outperforming them, you position your content as the go-to resource.


steps for Skyscraper Technique:

  1. Conduct competitor research using Semrush Backlink Analytics.
  2. Identify pages with high backlinks and analyze common elements.
  3. Create content that is more comprehensive, up-to-date, and better designed.
  4. Utilize Backlink Analytics to identify potential link-building prospects.
  5. Reach out to relevant websites, offering your superior content as an alternative.


Help a Reporter Out (HARO)

Leverage Help a Reporter Out (HARO) to connect with journalists seeking expert insights. Responding strategically to relevant pitch requests positions you as a source for articles, potentially earning valuable backlinks.

Steps for HARO Link Building:

  1. Sign up for HARO and select industries relevant to your expertise.
  2. Respond to pitch requests, providing comprehensive and relevant information.
  3. Include a link to your website in your responses.
  4. Monitor HARO emails regularly for new opportunities.


Check Competitors’ Links

Conduct a link gap analysis to identify sites linking to your competitors but not to your site. Utilize the Backlink Gap tool to streamline this process, identifying potential backlink opportunities quickly.


Steps for Link Gap Analysis:

  1. Enter your domain and up to four competitors into the Backlink Gap tool.
  2. Analyze domains linking to competitors but not to your site.
  3. Evaluate the relevance and quality of potential linking domains.
  4. Initiate outreach directly from the Backlink Gap tool.


 Provide Testimonials

Transform testimonials into a backlink acquisition strategy by writing blog posts that highlight products or services you appreciate. Notify the mentioned sites, encouraging them to link back to your content.


Steps for Testimonial Backlinks:

  1. Write testimonials or case studies on your site.
  2. Ensure relevance to your industry and tools you genuinely use.
  3. Notify businesses mentioned in your testimonials.
  4. Encourage them to link to your content or share it on social media.


Implementing these advanced backlink strategies will not only bolster your website’s authority but also propel it to new heights in search engine rankings. Remember, the key lies in consistently delivering high-quality content and strategically engaging with relevant online communities.


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